Vision, Mission and Values

incorporated in Singapore on 3 December 2007
  • Vision

    To enlarge our regional footprint by offering innovative dining concepts and serving top quality cuisine in multiple markets within Asia.

  • Mission

    To endeavour to achieve annual growth in our restaurant network and sales.

  • Values
    1. Quality and freshness: We aim to serve good food at affordable prices. We will use only the freshest ingredients prepared daily at our central kitchen.
    2. Customer focused: We aim to be customer-focused, providing good and friendly service at all our restaurants.
    3. Performance: We tap on technology to increase productivity and efficiency throughout our operations.
    4. People development: We offer equal opportunities to all our staff by providing career development opportunities to help them reach their full potential.
    5. Stakeholder accountability: We are committed to building long lasting relationships with our business partners and stakeholders based on mutual trust and respect.
    6. Focused on growth: We are focused on growing long-term shareholders’ value. Our dividend policy is to distribute not less than 40% of our audited consolidated net profits attributable to shareholders as dividends annually (subject to business requirements, relevant considerations and barring unforeseen circumstances).